“Haters are a good problem to have. Nobody hates the good ones. They hate the great ones,” the quote reads in part.

Kid Rock responds to haters with Kobe Bryant quote amid backlash to conservative Super Bowl halftime show

"Haters are a good problem to have. Nobody hates the good ones. They hate the great ones," the quote reads in part.

By Lauren Huff

Lauren Huff

Lauren Huff is an award-winning journalist and staff writer at ** with over 12 years of experience covering all facets of the entertainment industry.

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February 5, 2026 9:08 p.m. ET

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Kid Rock performs during the Trump 2020 rally. Credit:

Scott Legato/Getty

Kid Rock has some words — or, rather, Kobe Bryant's words — for the haters.

The "All Summer Long" singer shared a quote labeled "Mamba Mentality" from the late NBA legend on his social media on Thursday.

“Learn to love the hate,” it reads. "Embrace it. Enjoy it. You earned it.”**

“Everyone is entitled to their own opinion and everyone should have one about you,” it continues. “Haters are a good problem to have. Nobody hates the good ones. They hate the great ones.”

The quote comes after it was announced earlier this week that Kid Rock will headline Turning Point USA's controversial "All-American Halftime Show," a conservative alternative to the Super Bowl's official halftime show, which is being led this year by six-time Grammy winner Bad Bunny.

Kid Rock performs at the 2024 Republican National Convention.

Andrew Harnik/Getty

A rep for Kid Rock did not immediately return an * *request for additional comment on Thursday.

Turning Point, the organization co-founded by late right-wing activist Charlie Kirk in 2012, announced the lineup to the counter-programming ploy using a poster depicting the artists involved, with Kid Rock being front and center. He will be joined by country artists Brantley Gilbert, Lee Brice, and Gabby Barrett.

The organization previously announced its plans back in October, in flyers shared across the organization's social media accounts. Those flyers unveiled plans for what it said was a show that will celebrate "faith, family and freedom" when it airs on Feb. 8.

"Performers and event details coming soon," that announcement concluded, linking to a survey that allowed people to select which music genres they would like the performances to feature. Those options included "Pop," "Americana," "Worship," and "Anything in English."

Headliners unveiled for conservative rival to Bad Bunny's Super Bowl halftime show

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Bad Bunny, a.k.a. the King of Latin Trap, has emerged as one of the most successful musical acts in the world since his 2016 debut. The rapper, who just recently made history with his Album of the Year win at the 2026 Grammy Awards, was named this year's halftime show headliner on Sept. 28, which incited a wave of backlash from conservative pundits. Much of the outrage was fueled by the Puerto Rican singer's prior comments, revealing that he declined to bring his latest tour to the U.S. out of fear that ICE would target his concertgoers.

The 2026 Super Bowl halftime show takes place this year at Levi's Stadium in Santa Clara, Calif., the home field of the San Francisco 49ers, on Feb. 8.**

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